BBA in Event Management: Course Details, Full Form, Duration, Eligibility, Entrance Exam, Syllabus, Admission, Colleges, Career Scope and Salary

The country of elaborate celebrations, India, hosts an astonishing 10 million weddings annually, propelling a wedding sector worth a mouth-dropping ₹4,13,422 crore. But there's more. The event and exhibition market for the country is presently worth $5.66 billion (2025) but is projected to shoot up to $8.44 billion in 2030. Sports activities contribute another ₹31,235 crore, with live entertainment touching ₹4,900 crore.

With India's increasing hunger for event-of-a-lifetime experiences comes the need for professional event planners, making the industry a treasure trove of possibilities. A minimum of 15,000–20,000 students pursue BBA in Event Management each year in multiple universities and colleges in India to pursue exciting career opportunities in wedding planning, corporate events, brand activations, and entertainment management.

Whether you have a vision to plan celebrity weddings, organize world-class conferences, or design high-profile brand launches, the future of event management in India has never been brighter!

BBA in Event Management Course Details

The Bachelor of Business Administration (BBA) in Event Management is a three-year course meant to provide the student with skills to plan, organize, and manage events of all kinds. The curriculum spans event marketing, public relations, logistics, hospitality, budgeting, and sponsorship, making for a holistic education in the events industry.

BBA in Event Management Course Duration

The BBA in Event Management is a three-year undergraduate course, which spans six semesters. Various elements of event planning, marketing, budgeting, and execution are covered in different semesters.

BBA in Event Management Eligibility Criteria

Eligible candidates for a BBA in Event Management are those who meet the following criteria:

●   Completion of 10+2 from a known board with an aggregate of 50%-60% (institution-specific).
●   English can be made compulsory by some universities.
●   No age bar, though most applicants are between 17-25 years old.

BBA in Event Management Fees Structure

The course fee depends on the institution and its infrastructure. The following is an approximate fee structure:

BBA in Event Management Fee Structure (2025)

The fee plan for a Bachelor of Business Administration (BBA) in Event Management depends on various factors, such as the nature of the institution, infrastructure, expertise of faculty members, and other facilities provided. The following is a comprehensive breakdown of the approximate fee scale for different kinds of institutions:

1. Government Colleges

Government colleges typically provide the lowest cost option for studying a BBA in Event Management. The fees are subsidized, and hence education is made available to more students.

Annual Fee Range: ₹30,000 – ₹1,00,000 per year

Total Course Cost (3 years): ₹90,000 – ₹3,00,000

Additional Costs: Minimal examination fees, library charges, and extracurricular activity fees might be charged.

2. Private Universities

BBA event management colleges & Private universities provide advanced infrastructure, industrial collaborations, and practical training exposure, all of which raise higher fees.
Range of annual fee: ₹1,50,000 – ₹4,00,000
Total Course Expense (3 years): ₹4,50,000 – ₹12,00,000

Other expenses: Hostel fees, study books, event workshops, and internship courses can call for additional payment.

3. Top Universities & Premium Institutes

Globally renowned and elite institutions have higher fees because they have huge industry collaborations, world-class infrastructure, international exchange, and world-class faculties.
Total Course Fee: ₹5,00,000 – ₹8,00,000 for the whole program

The institutions might have additional costs associated with global exposure programs, international faculty workshops, and placement services.

BBA in Event Management Admission Process

The admission procedure to a BBA in Event Management is different from institution to institution but commonly encompasses the following avenues:

1. Direct Admission
Direct admission through merit in 10+2 (Class 12) is provided by certain private colleges and universities. Selection is made purely on the basis of marks without an entrance examination.

2. Entrance Exams
Many institutions ask candidates to pass university-level or national entrance examinations for admission. An example is the SAGE Entrance Exam (SEE) conducted by SAGE University Bhopal, testing students based on general ability, logical reasoning, and subject matter knowledge. Other universities have their own entrance tests for screening applicants.

3. Personal Interview & Group Discussion
Certain colleges hold personal interviews (PI) or group discussions (GD) as a part of the selection process. These interactions assist in evaluating a candidate's communication skills, creativity, and problem-solving skills, which are essential for a career in event management.

Skills Required for BBA in Event Management

To succeed in this profession, students must acquire a versatile skill set that allows them to handle intricate projects, work with diverse stakeholders, and achieve successful results. Here's a comprehensive list of the necessary skills:

Strong Organizational and Managerial Skills

●   The capacity to plan, prioritize, and complete several tasks effectively.

●   Time management to deliver on time and maintain smooth operations.

●   Project management skills to coordinate tasks from inception to delivery.

Excellent Communication and Networking Abilities

●   Effective verbal and written communication to express ideas clearly.

●   Active listening skills to comprehend and resolve issues.

●   Ability to establish professional networks and build valuable relationships.

Creativity and Problem-Solving Skills

● Creative thinking to create novel solutions to problems.

● Analytical skills to analyze problems and put effective measures in place.

● Adaptability to handle dynamic and unexpected circumstances.

Leadership and Teamwork Capabilities

● Ability to motivate, inspire, and lead a team towards shared objectives.

● Collaboration skills to effectively collaborate in diverse teams.

● Conflict resolution skills to successfully manage disputes and create a healthy environment.

Budgeting and Financial Planning Knowledge

●   Financial principles understanding to optimize resources utilization.
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●   Capacity to develop and control budgets to minimize costs.
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●   Financial forecasting and risk assessment knowledge.

Negotiation Skills

● Ability to persuade and influence others toward favorable results.

● Conflict management to achieve mutually advantageous solutions.

● Knowledge of market trends and competitor analysis to enhance negotiation techniques.

BBA in Event Management Entrance Exams

Though direct admission is provided by some universities, others have entrance exams like:

● SET (Symbiosis Entrance Test)

● IPU CET (Indraprastha University Common Entrance Test)

● SAGE Entrance Exam (SEE)

● CUET (Common University Entrance Test)

● NMIMS NPAT (Narsee Monjee Institute of Management Studies - National Test for Programs After Twelfth)

BBA in Event Management Syllabus

First Year – Semester I

Environment and Waste Management	Communication Skills
Principles of Management	Financial Accounting
Business Environment	Discipline-Specific Elective (DSE) – I
Project Based Learning – I	Yoga & Meditation – I
Green credit – I

First Year – Semester II

Business Economics	Business Mathematics
Marketing Management	Organizational Behavior
Cost Accounting	Discipline-Specific Elective (DSE) – II
Project Based Learning – II	Yoga & Meditation – II
Green credit – II

Second Year – Semester III

Computer Application	Quantitative Aptitude
Marketing Management	Business Economics
Business Laws	Discipline-Specific Elective (DSE) – III
Generic Elective (GE) – I	Project Based Learning – III
Yoga & Meditation – III	Green credit – III

Second Year – Semester IV

Design Thinking	Quantitative Aptitude – II
Cost Accounting (3+1)	Research Methodology (4)
Integrated Marketing Communication (4)	DSE – IV
Generic Elective (GE) – II	Project Based Learning – IV
Yoga & Meditation – IV	Green Credit – IV

Third Year – Semester V

Introduction to Management and Leadership	Management Accounting
Business Communication – I	Business Ethics and Corporate Governance
DSE – V	Generic Elective – III
Yoga & Meditation – V	Green Credit – V
Summer Internship

Third Year – Semester VI

Social and Professional Ethics	Business Communication – II
Production and Operations Management	Business Policy & Strategy
DSE – VI	Generic Elective – IV
1 Yoga & Meditation – VI	Green Credit – VI
Business Research Project (Dissertation)

Top Colleges for BBA in Event Management

These are some of the best universities for BBA and Top colleges providing BBA in Event Management:

● SAGE University Bhopal (SUB)

● National Academy of Event Management & Development (NAEMD)

● Amity University

● Lovely Professional University (LPU)

● EMDI Institute of Media & Communication

Scope after BBA in Event Management Degree Course

Scope After BBA in Event Management

A BBA course details after 12th, offered by the School of the Management, provides you thousands of opportunities for different careers in different industries, ranging from corporate events to hospitality, media, and entertainment. There are opportunities for graduates to work in wedding management, brand experiences, concerts, sports events, corporate conferences, exhibitions, and others.

Career Opportunities

• Event Manager – Organizes, plans, and implements large-scale events with efficient operations.

• Wedding Planner – Specializes in planning, arranging, and executing wedding events.

• Corporate Event Coordinator – Coordinates business events such as seminars, conferences, and product launches.

• Brand Activation Manager – Coordinates promotional campaigns, experiential marketing, and product branding events.

• Marketing & PR Manager – Coordinates media relations, sponsorships, and marketing tactics for events.

• Conference & Exhibition Organizer – Organizes and coordinates trade shows, exhibitions, and business networking events.

• Entrepreneur in the Event Industry – Establishes an independent event planning agency or business.

Higher Education & Specialization

Wondering after BBA which course is best to take your career to the next level? Let's explore the top PG courses that can open new doors for you!

● MBA in Event Management – Provides higher-level knowledge in event planning, finance, and leadership.

● Postgraduate Diploma in Event Management – Provides practical experience and industry exposure.

● Specialized Certifications – Training in Wedding Planning, Sports Management, Music Festivals, or Entertainment Industry may assist in specialization in a niche.

Salary After BBA in Event Management

The salary is experience, skill, and demand of the industry-dependent.

Entry-Level (0-2 years) – ₹3 LPA – ₹5 LPA (as an Event Coordinator, Junior Planner, or Assistant Manager).

Mid-Level (2-5 years) – ₹6 LPA – ₹10 LPA (as Senior Event Manager, PR Executive, or Marketing Head).

Senior-Level (5+ years) – ₹12 LPA – ₹20 LPA+ (as Director of Events, Brand Activation Head, or Entrepreneur).

Freelancers & Entrepreneurs have the possibility of earning far greater based on size of events and client list.

Freelance event organizers and entrepreneurs have even higher possibilities based on event scale management.

Why SAGE University, Bhopal for BBA in Event Management?

SAGE University Bhopal, is the Best private university for BBA in Bhopal for students who dream of making a career in event management. The university is renowned for its industry-integrated curriculum, state-of-the-art infrastructure, and robust industry connections, which make it the perfect destination for students who wish to acquire theoretical knowledge as well as practical experience. Here's why SAGE University should be your first preference:

1. Industry-Integrated Curriculum
Learning at SAGE University Bhopal is not just about books. The BBA in Event Management course has been structured to offer real-life experience through live event projects, case studies, and industry interaction. Students learn by planning, executing, and managing different kinds of events, from corporate events to big concerts and weddings.

2. Experienced Faculty & Industry Experts
The SAGE University Bhopal faculty consists of experienced academicians and working professionals who incorporate practical insights in the classroom. Students are taught by expert mentors, practical workshop training, and counseling that empowers them for the competitive industry of event management.

3. Internship & Placement Support
SAGE University Bhopal has great industry partnerships with top event management companies, corporate establishments, and entertainment houses. The placement cell is dedicated to ensuring students get internships and placements in esteemed organizations, providing a head start to their careers.

4. State-of-the-Art Facilities & Modern Infrastructure
The university features state-of-the-art infrastructure, including:

● Advanced conference halls for seminars and workshops.

● Fully-equipped auditoriums for live event practice.

● Digital media and marketing labs to understand event promotions.

These facilities ensure that students gain practical exposure to event planning, coordination, and execution.

5. Extensive Networking & Industry Exposure

SAGE University Bhopal (SUB) offers comprehensive networking opportunities through:

Workshops & Guest Lectures: Sessions with wedding consultants, corporate executives, and event planners.

Industry Visits: Exposure to large event arrangements and behind-the-scenes processes.

Live Projects & Competitions: Hands-on learning opportunities in planning and executing actual events.

Conclusion

The event management sector in India is booming, with opportunities in corporate events, wedding planning, brand activations, exhibitions, entertainment, and sports management. Sanjeev Agrawal Global Educational (SAGE) University Bhopal, provides students with the skills, knowledge, and exposure required to succeed in this fast-paced industry.

If you're looking for the best university for a BBA in Event Management, SUB provides the ideal combination of academic distinction, hands-on training, and industry exposure to make your dream a reality.