This four year graduate program in product design essentially involves an advanced study of products, systems, and their consumers. The program is user-centric, and processes information from daily life. It includes components from diverse domains like human factors, cognitive ergonomics, studio skills, advanced CAD, research methods, materials & manufacturing processes, design management, and social sciences.

Within the course's curriculum, emphasis is laid on development in eligible candidates, of a process-centric approach, directed at shaping the student's creative skills. As part of the course's curriculum, students participate in collaborative projects with industrial houses, social sector, government & private sectors, design projects, and a multitude of other such areas.