BBA (Hons). Digital Marketing Management in Collaboration with I-Nurture


The Bachelor of Business Administration program with specialization in Digital Marketing will enable students to understand how firms become and remain connected digitally. They will learn to apply management theories and techniques important in an increasingly digital business environment. New research findings, case studies and comparative perspectives on the management of online operating firms will help students to understand these opportunities in more detail, and local adaptation of business and management concepts developed elsewhere is crucial.

About the Collaborating Organization

iNurture is a pioneer in enabling career-ready formal higher education in India since 2009. We collaborate with Indian and Global Educational Institutions for designing and delivering new-age, career-ready UG and PG degree, diploma and certification programs in both offline and online formats. Our expert-designed, state-of-the- art programs and career-aligned pedagogy have been widely appreciated, resulting in nourishing 600+ industry partnerships across the country. iNurture also leverages its strong industry association by providing guest lectures, internships, curriculum design assistance, industrial visits, live projects, and placement assistance.

With a pan-India presence and association with leading institutions in Europe and Asia, iNurture focuses on fast- growing domains that are specifically designed to 'intelligently nurture' students for emerging industries and prepare them for 'new' collar jobs. It brings together the students, educational institutes, and industry partners under a single ecosystem, thus strengthening the 'Industry-readiness quotient'.

SAGE University and iNurture Education Solutions have come together to offer advanced, career-ready programs in fast-growing new-age industry sectors.

Program Objectives

  •   To prepare students with awareness, Knowledge and skills required to be a part of the India's expanding International business scenario.
  •   To provide an international perspective to students and help them work across international boundaries and culture.
  •   To contribute in making India a leading economy in the years to come and creating business opportunities for young management professionals in emerging global markets.
  • USPs

    •   Knowledge and exposure of International Business and also to understand how firms transform into global organizations.
    •   Teaching from faculty members having Industry background.
    •   Practical exposure in the form of new research findings, case studies and comparative perspectives on the management of internationally operating firms, and project based learning.


       3 Yrs    6 Sem     60

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