Master a Proven Framework for Building and Financing New Ventures

Entrepreneurship Essentials helps you turn an idea into a viable venture. Learn how entrepreneurs validate concepts through structured experiments, refine their business strategy, and raise the capital necessary to create value and grow their business.

Entrepreneurship Essentials

Entrepreneurship Essentials

Master a Proven Framework for Building and Financing New Ventures

Entrepreneurship Essentials helps you turn an idea into a viable venture. Learn how entrepreneurs validate concepts through structured experiments, refine their business strategy, and raise the capital necessary to create value and grow their business.

What You'll Learn

  • Identify a business opportunity
  • Evaluate an idea and assess the market
  • Explore the risks and rewards of entrepreneurship
  • Leverage experiments to validate concepts and refine your business strategy
  • Discover the key financial decisions entrepreneurs must make in the early stages of a startup
  • Understand the process of raising capital and how to speak to investors

About the Professors

William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School. He previously served as co-chair of the Rock Center for Entrepreneurship, co-chair of the School's Entrepreneurial Management unit, chairman of the board for Harvard Business School Publishing, and Senior Associate Dean for External Relations. He is a widely published author of numerous articles and two textbooks, and has published more than 200 case studies on entrepreneurial ventures.

Who Will Benefit

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Aspiring Entrepreneurs

Whether you're a first-time entrepreneur with the start of an idea or are exploring entrepreneurship, learn the language of the startup world.

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Early-Stage Entrepreneurs

Gain an overarching framework to evaluate opportunities, manage startups, and finance new ventures.

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Students

See what it takes to be a successful entrepreneur and determine whether starting a business, or working for a startup, is the right path for you.

Program Structure

Entrepreneurship Essentials consists of approximately 25 to 30 hours of material delivered over a four-week period. You can complete the coursework on your own time while meeting regular deadlines.

September 2020

Course Start Date: 2nd September

Length: 4 Weeks

Regular Price $1,050

Enrolment process needs to be completed 2 weeks prior of the program Start Date

November 2020

Course Start Date: 18th November

Length: 4 Weeks

Regular price $1,050

Enrolment process needs to be completed 2 weeks prior of the program Start Date

February 2021

Course Start Date: 10th February

Length: 4 Weeks

Regular price $1,050

Enrolment process needs to be completed 2 weeks prior of the program Start Date

Syllabus

Entrepreneurship Essentials introduces you to the entrepreneurial journey from finding an idea, to gaining traction in the marketplace, to raising capital for your venture. This course explains how entrepreneurs run structured experiments to validate ideas and refine business strategy. You will dive deep into the numbers behind how entrepreneurs and their investors make financial decisions to create value and grow their operations.

Learning requirements: In order to earn a Certificate of Completion, participants must thoughtfully complete all 4 modules by stated deadlines.

Syllabus

Entrepreneurship Essentials introduces you to the entrepreneurial journey from finding an idea, to gaining traction in the marketplace, to raising capital for your venture. This course explains how entrepreneurs run structured experiments to validate ideas and refine business strategy. You will dive deep into the numbers behind how entrepreneurs and their investors make financial decisions to create value and grow their operations.

Learning requirements: In order to earn a Certificate of Completion, participants must thoughtfully complete all 4 modules by stated deadlines.

Modules Case Studies Takeaways Key Exercises
Module 1: Ideas and Opportunities
  • Dr. John's Spinbrush
  • Identify an entrepreneurial idea
  • Evaluate an entrepreneurial idea
  • Gain comfort with twists and turns
  • Sizing the market
  • Estimate willingness to pay
Module 2: Building a Business
  • Rent the Runway
  • Apply the POCD (People, Opportunity, Context, Deal) framework
  • Manage risk and reward through experimentation
  • Make decisions with the future in mind
  • Evaluating POCD elements and fit
  • Designing and learning from tests
  • Anticipating change and reacting to new information
Module 3: Financing a Business
  • N/A
  • Determine how investment can help you create value for yourself and your investors
  • Consider risk and reward through various forms of analysis
  • Discover when to solicit investment and how much you will need to seek out
  • Understanding and presenting key financial metrics
  • Determining investment needs
Module 4: Sources of Investment
  • Intuit
  • Understand the opportunities and tradeoffs associated with different sources of financing
  • Defining key financing terms
  • Apply the tools of valuation to start-up ventures
  • What do entrepreneurs get from investors?
  • Calculating the value of a start-up

Stories from Our Learners

Earn Your Certificate

Enroll today in Harvard Business School Online’s Entrepreneurship Essentials course.

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