This two year post graduate program is focused on product design and thus is concerned primarily with the relationship between products, systems and those who use them. This program inculcates user-centric approach and processes. Responsibility and concern towards the social, physical and ecological environments is emphasized in the process of developing innovative ideas. The product design programme assimilates inputs in diverse domains such as human factors, cognitive ergonomics, form studies, studio skills, advanced cad, research methods, design management, materials & manufacturing processes & social sciences.

Emphasis is on process centric approach which shapes a student’s education through participation and teamwork. Design projects form the core of a product designer’s education, with gradual increase in level of complexity and cover broad areas that product designers are likely to encounter in their professional careers.